Amazon growth strategy

The competitive pressure in the external business environment makes it imperative for consistent evaluation of programs to ensure it responds to market dynamism for better returns. The paper will review Amazon's grand growth strategies to gain insight into the application of the different models that guide the ability of the corporation to attain market dominance in their diversified portfolio. Company Overview Amazon. com is an American electronic commerce and cloud computing company based in Seattle, Washington. It was founded on July 5, 1994, by Jeff Bezos to take advantage of the digital transformation and innovation to build a brand that will change the trajectory of the traditional way of doing business. Nonetheless, Amazon is equally fully aware of the risks that come with the strategy when it comes to shrinking demand for a particular product or substantive competitive pressure in the market.

Amazon has positioned its business in different market segments through concentration strategy in support of a given product within its portfolio for enhanced growth in the market. The gains realized in the market through the concentration strategy entails the commitment to edge out the competitive pressure through enhancement of the product in exceeding consumer expectations. Product Development Amazon has equally understood the significance of establishing a mechanism that continuously links its product specifications in meeting market expectations. The product development initiatives are largely inspired by the need to put out an innovation mechanism backed by an elaborate market research mechanism. Consumers are continuously evolving based on their attitudes, tastes and preferences in the market making business to undertake strategic moves in an effort to develop quality outputs capable of appealing to their dynamic nature.

Amazon increased its market analysis initiatives to focus on a consumer-oriented strategy seeking to identify areas that will attain maximum satisfaction to attract and retain a formidable niche across several segments. Consumer behavior has made competition rife in different industries as organizations struggle to gain a comparative advantage against competitors for dominance across attractive markets globally. Conclusion In conclusion, it is imperative to underscore that the attainment of market dominance by Amazon through their growth strategy is based on their ingenuity to apply a different business model that match market dynamics. Amazon’s business structure is defined as an initiative that takes cost leadership to a new level based on their thin profit margins and employment of a mix of both economies of scale, innovation together with business diversification.