CREATED ON 7th March 2018
COMPLETED ON 9th March 2018
Expert hired: Stanely A

Segmentation, Targeting & Positioning Case Study B2B Marketing

For your Staples Business to Business Marketing case study here are some tips on how to approach this case. Staples has provided a big solution for a big problem that many small businesses encounter. So for your SWOT analysis, think of Staples strengths they have in the small business to business market for office supplies plus other services that Staples provides this target market. These strengths also serve as #5 as their action plan to solve these problems. Your price analysis MUST include a pricing strategy that can be found when you do your research. Keep in mind that this is wholesale pricing that may be competitive compared with their primary competitors. For your #2 statement of problem, the solutions have been provided, so think of what problems it helped solve with the advantages of doing business with Staples as a small business owner. As for the action plan, please provide some insight on whether the tactics mentioned in this case are actually working now vs. what Staples competitors provide to this small business market. All of the above requires research to write your analysis.
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07 March 2018
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07 March 2018
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07 March 2018
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09 March 2018
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09 March 2018
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