One of the biggest and most effective growing sectors today is the caffeine industry. This industry basically includes individual cafes, hotel cafes and retail chains. On this study, we will be concentrating on the Retail Chains that belongs to the organized sector. The retail outlets share a particular brand and have similar kind of management, with standardized business procedures and tactics. The major players today covering market talk about all over the world are Starbucks Coffee, Barista Espresso, Cafe Espresso Day, Costa Espresso, etc.
For this analysis, the two suppliers - Starbucks Coffee and Costa Espresso are chosen because of their identical structure of working and expansion. They are the two major players in the caffeine cafe industry, and their customers consider them both as interchangeable brands.
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