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Reflection On Concepts Learned During Course (Example)

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Reflection of Concepts Learned During the Course Student’s Name Institutional Affiliation Introduction When I joined the marketing class I knew that I had to put extra effort into my studies to attain good grades. To me this translated to being in class on time and never missing any lecture and being ready to learn and experience new things. My first time in class was somehow nerve wrecking as I had never been in a college environment before. However I adapted to my surroundings within a short time thanks to my outgoing personality and as a result I was able to overcome the nervousness. When I began the course I was deeply interested in understanding the marketing concepts and this interest has evolved to learning and experiencing new things with each passing day. Reflecting on my marketing course has shown me the growth in my understanding of various related concepts. influence of globalization. I have updated my understanding in various marketing areas such as elements of marketing mix and strategies for selecting and entering new markets. Most importantly my self-confidence and communication skills have improved as well due to engagement in discussions and group activities. Overall my experience all the way through of the introductory course has been effective and I believe that I will gain vast knowledge in the rest of the course. References Aksoy L. Keiningham T. & Bejou D. (Eds.). (2014). Profit Maximization Through Customer Relationship Marketing: Measurement Prediction and Implementation. Routledge. Armstrong G. Adam S. Denize S. & Kotler P. (2014). Principles of marketing. Pearson Australia. Kotler P. & Keller K. (2012). L. (2006) Marketing management. Praha: Grada Publishing. Labrecque L. I. vor dem Esche J. Mathwick C. Novak T. P. & Hofacker C. F. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing  27(4) 257-269. [...]

Order Description:

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary. In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts: Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned? What do you need to learn more about? Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not? Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement

Subject Area: Marketing

Document Type: Reports

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $35

Words 1100

Pages 4

Completed in 8 days

Expert mandythewriter

Client Review

Great work!!!!


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