Industry Forecasting (Example)

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 PESTEL Analysis of Boeing Name Institution PESTEL Analysis of Boeing Introduction Success and realization of high-profit margins are the core goals of any profit-seeking organizations. These goals are subject political economic social technological environmental and legal analysis or popularly referred to as the PESTEL analysis a framework used by the business community to refer to external marketing environment that impacts on an organization. This helps it to maintain relevance and remain competitive. Boeing is the leading aviation company in the world that enjoys leadership in the provision of satellite and military aircraft worldwide. As a global player its operation is widely affected by many factors beyond its limits. This paper discusses factors affecting the Boeing Company and the strengths and weaknesses associated with it as well as the prospective opportunities that the company needs to capitalize on. Analysis of Boeing Boeing existence dates back to early 20th century. Since in growth and profit margin. The company has several strengths and opportunities which it can exploit to expand its market not only in the United States but globally. Currently the company enjoys revenue about ninety-three billion US dollars annually as well as being the country's largest exporter. Boeing is poised to maintain this tempo for predictably many years to come as far as the factors discussed above are considered. References Aboulafia R. (2004). Airbus and the Dreamliner. Aerospace America  42(4) 20-22. Doganis R. (2002). Flying off course: The economics of international airlines. Psychology Press. Robinson P. Fallon P. Cameron H. & Crotts J. C. (Eds.). (2016). Operations management in the travel industry. CABI. Schuetz C. G. & Schrefl M. (2017 November). Towards Formal Strategy Analysis with Goal Models and Semantic Web Technologies. In International Conference on Conceptual Modeling (pp. 144-153). Springer Cham. Yenne B. (2010). The story of the Boeing Company. Grand Rapids MI: Zenith. [...]

Order Description:

Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years. Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. The paper Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site.. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center