Abstract In this term newspaper I first give launch of Gatorade Company and then its development into international market. The political, economic, social, scientific, ecological and legal (PESTEL) environments of the company in India and Porters 5 forces model is also being talked about in this term paper. It also defines the opportunities in international market for Gatorade's products, its market selection decision, costing strategies of Gatorade product for Indian market. Introduction Gatorade is a brand of flavored non-carbonated sports drinks made by the Quaker Oats Company, now a section of PepsiCo. Intended for consumption during actually active situations, Gatorade beverages are developed to rehydrate and replenish smooth, sugars and electrolytes.