Marketing Campaign Name Instructor Course Name Date Gmau is a phone company which is demanded by many customers due to; its various features that are of good quality. The company is facing a lot of competition from various companies such as Samsung and Android but it remains to be the most sought-after brand across the globe. It has a very loyal following given to its quality and delivery. Gmau is a leading phone company in which it controls the world’s phone market. The best-selling phone among the Gmau company products isIfix which is user-friendly has a classy design the browsing speed is high and the phone is available from all cell phone service outlets. The Ifix phone has various versions making it convenient for various users. The prices are pocket-friendly making them affordable to a wide range of consumers across all the economic classes. The phone comes with a fast connectivity and its unique features. The young people and the current generation would prefer using the phone for its trendy features. For the people who love to video call and take pictures this would be the perfect phone to use. The various marketing campaign mentioned in the context would increase the sales of the product since all the captured forms of marketing strategies relates with the target group hence making it the most effective ways of reaching out to the target audience. Upgrading the features of the phones while updating the esteemed customers will increase the sales volume and the company will keep winning new customers. References Scharl A. Dickinger A. & Murphy J. (2005). Diffusion and success factors of mobile marketing. Electronic commerce research and applications 4(2) 159-173. Sultan F. & Rohm A. (2005). The coming era of" brand in the hand" marketing. MIT Sloan Management Review 47(1) 83. [...]
Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area...Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.