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Creating Value in Products. Name Institution Date 1. “Badge value” is a strategic marketing and promotional mix tactic that drives the sales volume of a product without necessarily changing the intangible aspects of the product itself. Customers are value oriented and perceive products Instead of chasing things that we cannot have or cannot change we have to find a balanced compromise to create value in the things that are unfamiliar and already exist. The solution to a problem is all about changing the mindset. Reference https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man [...]
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Watch this TED talk (17 minutes): www.ted.com And answer the following questions in a word document, upload here. 1. Explain what you think that Sutherland means by "badge value" or perceived value: 2. What are three things that you found interesting or learned from this talk?
