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The effect of social media interactions on customer relationship management (Example)

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 The Effect of Social Media Interaction on CRM Student’s Name: Institutional Affiliation: The Effect of Social Media on Customer Relationship Management Introduction The advent of social media has allowed consumers to gain significant control over how to generate develop organize and share information. Customers utilize new media to permit them to engage in social networks that allow them to create and share content interact with each other and establish relationships with other clients. Because consumers in the current world are spending a considerable amount of time in generating content and directing it to the Internet the business community has realized a need to note and track what consumers are doing online to allow them to market their products and services effectively. For Rosman and Stuhura ( 2013) reveal that social media has grown more influential with time to the extent that it has led consumers to shift from being International Journal of Information Management 35(1) 33-44. Rapp A. Beitelspacher L. S. Grewal D. & Hughes D. E. (2013). social media effects across seller retailer and consumer interactions. Journal of the Academy of Marketing Science 41(5) 547-566. Rishika R. Kumar A. Janakiraman R. & Bezawada R. (2013). The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation. Information Systems Research 24(1) 108-127. Rosman R. & Stuhura K. (2013). The implications of social media on customer relationship management and the hospitality industry. Journal of Management Policy and Practice 14(3) 18. Trainor K. J. Andzulis J. M. Rapp A. & Agnihotri R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research 67(6) 1201-1208. Zeng B. & Gerritsen R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives 10 27-36. [...]

Order Description:

1. Introduction -Include statistics to support the importance of this topic. -Include 1 general aim and 3 - 4 objectives in point form -Outline of each part (flow of your report) 2. Literature Review -Theory of CRM -Definitions of key concepts (See attached model) -Development of theoretical model 3. Summary and Conclusions APA References More details will talk to you after confirmed order

Subject Area: Marketing

Document Type: Annotated Bibliography

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $165

Words 5775

Pages 21

Completed in 33 days

Expert Susan R

Client Review

Good Writer


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