In the marketing, prisons will always be depicted as a horrible and terrifying place. The movie The Shawshank Redemption is a perfect example that helps the media's recommendation about prisons. In the film we are unveiled to Andy Dufresne, played out by Tim Robbins who's a banker that is wrongfully convicted of murdering his better half and her fan, He is convicted and is also sentenced to serve two life phrases back to back. While aiming to survive and discover his prison identity, he fulfills and befriends Ellis Boyd 'Red' Redding (Morgan Freeman), a peddler, and Brooks Hatlen (Adam Whitmore) a lifelong inmate, among other inmates.
How to Tame a Wild Tongue is a chapter from the book titled Borderlands/La Frontera: The New Mestiza written by the author, Gloria E. Anzaldua. In this particular chapter the writer talks about her Chicana life in a time filled with immigration controversies where Latinos surviving in the United States struggled to find their national identity and a language to speak freely without shame and fear. Hispanic immigrants or Hispanics born in the United States are mentally tortured by the dominant English language and culture into changing into something that is neither English nor Spanish but an assortment of both. Anzaldúa targets Chicano readers who share her experience to find a definite identity and American readers as well in order to better understand Chicano life.
Heavy exposure to matured markets: Though, Tommy Hilfiger is based in Hong Kong, the company is significantly reliant on matured markets for its revenues. The business generates a majority of its revenues from European countries and THE UNITED STATES. The market in these market segments is matured and has been severely influenced by the financial downturn. Traditionally, there has been a focus of luxury brand sellers in these regions credited to high throw-away incomes. However, in the current situation Tommy Hilfiger's over dependency on developed market segments could adversely affect the company's overall progress and success.
The strategy Hilfiger should apply: Tommy Hilfiger's goods that the clients considered as niche and expensive ones at realistic prices and rates have been favorably impacted.