Just Us! Cafe's is the business specialise in food and service industry contain wholesaler and dealer in Nova Scotia, Canada, and United States. Just Us cafe's perspective is "to be always a leading Fair Trade business that develops on quality, professionalism and technology for the advantage of almost all their stakeholders". Their key product is certified Fair trade, organic products and local products which is high quality and sociable and environmental responsibility. Just Us! Coffee's focus on nique market of promoting good trade. The Moores have preserved a strong determination to educating consumers while building strong brand personality and upholding continuous growth. The primary distribution route of Just Us are in grocery stores, four cafes (two each in Wolfville and Halifax) and distributed products on university or college campuses.