Prêt a Manger founded in 1986 by two school friends - Sinclair Beecham and Julian Metcalfe (who also is the founder of Itsu - sushi club/restaurant). It really is a UK based mostly sandwich retailer, which now is a global business (Prêt). They called the business 'Prêt a Manger', which in French means 'ready to eat' (see Appendix 1. 0) Rix (2004) state governments, "a product is a couple of tangible attributes within an identifiable form" and he adds, "each product is discovered by the commonly recognized descriptive" (p. 199). Prêt produces sandwiches, packed baguettes, soup, salad and espresso. It also prepares desserts, muffins (the American variety), cakes, and croissants. Some locations also provide sushi and noodles. Prêt has a variety of vegetarian options including roasted veggie sandwiches and hummus wraps.