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Word of mouth (Example)

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 Word of Mouth Presentation Student’s name Institutional affiliation Article Analysis and Presentation Title of Reading: Barak Libai Ruth Bolton Marnix S. Bügel Ko de Ruyter Oliver Götz Hans Risselada and Andrew T. Stephenm (2010). Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research Journal of Service Research Vol. 13 No. 3 pp. 267-282. Summarized by: your name Introduction on the Article In the recent past years a lot of emphasis has been made on the importance of the customer-to-customer interactions as a marketing tool that can boost the performance of the firm. A growing attention in the significance of C2C interactions led to the formation of Word of Mouth Marketing Association which has substantially led to increase in the number of publications regarding C2C interactions both in the trade and academic contexts. Through the development of modern technology consumers have more connected than ever before through various ways between the communicating parties is solid. Therefore they recommend that organizations should develop their channels to support the observational learning interaction for the C2C interaction to be more effective in serving their purpose. Critical Questions 1. What opportunities currently exist for the marketers to utilize in C2C? 2. What difference exists between C2C and traditional word of mouth in changing customer preferences? References Barak Libai Ruth Bolton Marnix S. Bügel Ko de Ruyter Oliver Götz Hans Risselada and Andrew T. Stephenm (2010). Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research Journal of Service Research Vol. 13 No. 3 pp. 267-282. Nicholls Richard (2010). New Directions for Customer-to-customer Interaction Research. Journal of Services Marketing Vol. 24 No.1 pp. 87–97. Barak Libai Ruth Bolton Marnix S. Scammon (2011). E-Wordof-Mouth on Health Social Networking Sites: An Opportunity for Tailored Health Communication. Journal of Consumer Behaviour Vol. 10 pp. 322– 331. [...]

Order Description:

please find the question and the required articles in the attachment

Subject Area: Marketing

Document Type: Research Summary

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $50

Words 1375

Pages 5

Completed in 5 days

Expert AcademicGurus1

Client Review

good work before deadline

Positive
03.04.2018

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