Coca-Cola Company Case Study

The company’s strength lies in its recognition in the signature logo, classic red and white colors as well as world-famous tinkle resound by consumers of all ages. The brand awareness among consumers, therefore, necessitates it to have a significant market share over other beverage manufacturing companies. However, water is a vital ingredient needed by the company, but its insufficiency in most parts of the world affects the company’s drinks production. The company also earns revenue, possesses resources and suffers obligations in nations using diverse exchanges like the euro U. S dollar, Japanese yen as well as Mexican peso among other currencies. This enables the industry to hold its topmost economic level globally. Works Cited Grant, Robert M. Contemporary strategy analysis: Text and cases edition.