ANNOTATED BIBLIOGRAPHY (Name) (Institution) Communication Theories Classical Communication Theories The selection of the classical communication theories is based on the fact that it is very diverse and it can address all the current issues affecting communication both at global and local level. Some of the major theories under the classical theories of communication are development communication theory communist theory social responsibility theory the free press theory as well as authoritarian theory. The main reason behind the selection of this theory is because of its diverse nature in that it can address major and emerging issues that are being experienced in the communication industry. There has been increased the diversity of the media in that there has been both mainstream and social media hence the need for effective theories to address these whole issues. Another key factor that has influenced the selection of this particular topic is the vast information use data available to improve the quality of goods produced as well as coming up with the most effective marketing strategies that will ensure that the products that are being marketed can attract an enormous market size hence more sales. This article also highlights the role of information technology in the market strategies that a firm is using. The current information technology marketing strategies are very useful regarding the cost as well as convenience. The efficient use of information technology has made it very easy for people to be able to use data available to improve the quality of goods produced as well as coming up with the most effective marketing strategies that will ensure that the products that are being marketed can attract the massive market size hence more sales. Reference: Berisha-Namani M. (2013). Information technology the internet and marketing. International Journal of Electronic Commerce Studies 4(1) 103. [...]
I already have the pdf of the theory and the articles. Now just need the actual paper written.