GE Aircraft Manufacturing Group 7 Embry Riddle Aeronautical University GE Aircraft Manufacturing GE Aviation is a renowned globally operating aeronautical company. It is the world leading manufacturer and distributor of integrated systems jet engines and constituents for military and commercial aircrafts. GE Aviation is among the conglomerates of General Electric and is headquartered at Ohio USA. It has also collaborated with French company Safran Aircraft Engines and CFM internationals (GE Aviation.com 2018). Over the years the company has experienced massive success in its operations. For instance it recorded an operating revenue of 6.1 billion in 2016. However despite the high returns and quality products GE Aviation faces stiff competition from their potential rivals. In 2014 Airbus approved Rolls Royce proposal to power Airbus A33oneo with their Trent 7000 engine. Having Rolls Royce proposal approved was the most powerful competition GE Aviation faced in 2014. They still face the same also make engines for marine use. Another alternative solution could be going through a transformation. The company will review all their services and select the most important and profitable ones then do away with the others that are cost and time consuming (Kumar 2006). They can also come up with new ideas to replace the dormant services. For instance they can create a strategy where they service engines for their loyal customers at a discounted price. This will enable them beat their competitors since most of them rarely offer repair services to their clients References Kumar N. (2006) “Strategies to Fight Low-Cost Rivals” Harvard Business Review” hbr.org GE Aviation. (2018) Home. Retrieved from www.geaviation.com MSG Management Study Guide. (n.d). Retrieved from https: Orr S. (2017 September 2). GE Aviation's $110M jet-engine factory on path to employ 230 by 2019. Retrieved from www.ibj.com Rolls Royce. (n.d). Home. Retrieved from http://www.rolls-royce.com [...]
Details: Pick a company that is easy to find out about along with its competitors. The research should include the strengths and weaknesses of the selected company based on the stated learning outcomes of the course. It should also cover the areas of core competencies which are the strengths and weaknesses of the competing rivals in the industry in general. Opportunities and threats are also considerations for the paper that come from the external factors to the industry; such as economics, demographics, politics, etc. To start with a framework, you are welcome to look up the Porter's Industry Analysis model to assist you in identifying strengths and weaknesses. The company can range from airlines, aircraft production companies, etc., but please ensure that you find an aeronautical company since this is an aeronautical application course. Please ensure that you get a range of references like any paper at the senior undergraduate level, not just reference the website of the particular company. Also, based on the external factors of the aeronautical environment, it is good to reference state of the economy and industry type reports that are easily found in library periodicals and websites. The ERAU Hunt Library has excellent subscription and access sites. Please do not base your paper on Wikipedia. While Wikipedia often provides valuable information, it is not a credible resource and should not be cited or used as a primary source. Papers specific to one process within a company such as quality management or Six Sigma are not acceptable because this does not apply the full breadth of the material. Key considerations should be given to the external and internal factors that affect the industry and selected corporation.