Keywords: nokia apple competition, nokia apple analysis, nokia apple strategy The Board of Apple iTunes has requested a written report that seeks to examine the main element macro and micro environmental factors within the music download industry and provide significant information about the current risk of Nokia coming into the music download market. Also, recent tendencies should be viewed and a strategy must be developed that will limit Nokia's impact and protect Apple's market show within Europe. To carry out so, we used significant tools to analyse the marketplace and we created a strategy consequently. 2. 1 Apple's Mission Statement: Apple is focused on getting the best personal computing experience to scholar, educators, creative pros and condumers arounf the world through its innovative hardware, software and iternet offerings.