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Social, Ethical, and Legal Implications (Example)

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Social Ethical and Legal Issues Institution Affiliation Date: The social ethical and legal issues in the domestic and international markets are crucial in a marketing plan. When companies conduct business operations in the domestic markets they rely on the fact that they share similar social ethical and legal standards with the customers. This is because the company and customers as well as employees come from a common culture. On the contrary when the organizations operate in foreign or international markets they face challenges associated with the legal social and ethical standards because their culture is different from that of the customers. As such companies have to establish the legal social and ethical issues that are likely to impact the marketing plan in the domestic and international markets. HMD Global provides products including the Nokia Phones and other new devices to its domestic markets as well as foreign markets. Thus puts more effort to increase profitability. HMD’s background information brings insight to the type of products and services the company has to offer to its target market. Being the new home of the Nokia phones HMD plans to sell a new line of products including Nokia phones and other new devices to the customers in its target market. The company’s marketing plan communicates the strategic objectives of HMD as well as its products and services. HMD Global plans to sell new devices including Nokia phones to clients in the markets while trying to accomplish strategic goals such as expansion into new markets increasing profitability and securing a large client base. References Deresky H. (2017). International management: Managing across borders and cultures. Pearson Education India.Jain S. C. & Haley G. T. (2009). Marketing planning and strategy. South-Western Publishing Company. Terpstra V. Foley J. & Sarathy R. (2012). International marketing. Naper Press. [...]

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Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Assignment Steps Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper. Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan. Include the following: Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). For these sections - Cite a minimum of three peer-reviewed references. Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan: Required executive summary elements: Strategic Objectives Products or Services Optional executive summary elements: Resources Needed Projected Outcomes

Subject Area: Marketing

Document Type: Research Paper

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $35

Words 825

Pages 3

Completed in 3 days

Expert Fredyk

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Excellent writer and communicates well


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