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Advertising & Promotion (Example)

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Current Account Switch Service (CASS) Public Relations (PR) Account Executive PR Objective Enhance the visibility of CASS among 18-24s in the UK market so that their awareness increases by at least 10% thereby increasing the recognition that CASS receives from the entire UK adult population. PR Promotional Message CASS enables you to work with the bank you choose at any given time by switching your current account at your convenience while bearing no risk and incurring zero losses. You can switch accounts at any time as many times as possible and still gain from the process depending on the incentives that your new bank will offer. CASS is free and available to all people to trusts charities and small businesses. Using CASS puts banks on the spot and forces them to improve their offering to the number of people who have ever been interested in changing banks. Among all 18-24s those who have been previously interested in switching will be the primary target since they are the most likely to take action and promote CASS through electronic word of mouth when the service meets their needs and the rest of the population will be the secondary target who will keep the conversation around CASS in their efforts to find out more about it from peers. Bibliography Austin E.W. and Pinkleton B.E. 2015. Strategic public relations management: Planning and managing effective communication campaigns (Vol. 10). Routledge. Papasolomou I. Thrassou A. Vrontis D. and Sabova M. 2014. Marketing public relations: A consumer-focused strategic perspective. Journal of Customer Behaviour 13(1) pp.5-24. Tanner J.F. and Raymond M.A. 2012. Principles of marketing. Flat World Knowledge. [...]

Order Description:

The business is Current Account Switching Service. In a group of 5 and I have the role of a PR (Public Relations) Account Executive. I will need a bullet point brief PowerPoint as it's a PowerPoint presentation; a word document that elaborates on the PowerPoint. The Assignment brief is on the attachment called 'Advertising and Promotion...' on page 16 It is due on Friday. Kind Regards

Subject Area: Accounting

Document Type: Powerpoint Presentation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $33

Words 825

Pages 3

Completed in 2 days

Expert Kevin Abobo

Client Review

Good piece of work, delivered at correct time.


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