Grady Memorial Hospital Name Professor Course Date Grady Memorial Hospital Users of the Health Care system Grady Memorial hospital is indeed the greatest hospital in the state of Georgia and the Fifth largest in the United States. Therefore the hospital receives a number of different users. The hospital offers a wide array of services in all sections of healthcare that is primary care surgical services diagnostic care and also rehabilitative care. Therefore most of the people who seek services of Grady Memorial are in need of healthcare and the number is approximately 0.7 million people annually (Institute of Medicine (U.S.) 2009). Apart from the Primary care services the hospital prides itself in the offering of Adult Specialties’ treatments of Cancer Endocrinology diabetes Gastroenterology and GI surgery Nephrology Pulmonology and Urology and Neurology. Furthermore the hospital is fully equipped with a surgery unit and a surgery team that deals with amidst all the completion. For the sustainability of healthcare providers the pricing is important as it will influence user patterns and profitability. Gravy Memorial Hospital is an institution that has been able to employ marketing and pricing strategy that reflects why it is one of the best in the entire country. Healthcare marketing revolves around product price place and promotion and target market. The bigger the market place diverse a marketing and pricing strategy should be. References Barrett D. H. Ortmann L. H. In Dawson A. In Saenz C. In Reis A. & In Bolan G. (2016). Public health ethics: Cases spanning the globe. Switzerland Springer open. Institute of Medicine (U.S.). (2009). America's uninsured crisis: Consequences for health and health care. Washington DC: National Academies Press. Plunkett J. W. (2006). Plunkett's health care industry almanac 2007: The only comprehensive guide to health care industry. Dallas Tex: Plunkett Research Ltd. [...]
For this assignment, use the same health care provider as in Assignment 1. (Which is Grady Memorial Hospital) Write a four to six (4-6) page paper in which you: 1.Determine the key characteristics of the users of the products and/or services of the health care provider you selected.. 2.Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.. 3.Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.. 4.Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.. 5.Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.. Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.. The specific course learning outcomes associated with this assignment are: •Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.. •Analyze the users of the health care system.. •Describe the various tools of the marketing mix available to health care providers.. •Use technology and information resources to research issues in health services marketing.. •Write clearly and concisely about health services marketing using proper writing mechanics..