Name Professor Course Date DIGITAL MARKETING PLAN: ECOMMERCE SERVICE INDUSTRY WEBSITE FOR SMALL BUSINESSES Table of Contents TOC \o "1-3" \h \z \u I Executive summary PAGEREF _Toc507157424 \h 2a) Who is your website’s target audience? PAGEREF _Toc507157425 \h 2b) How will your website stand out from similar websites out there? PAGEREF _Toc507157426 \h 3c) What benefit will your website provide to site visitors? PAGEREF _Toc507157427 \h 3d) How will you market your website? PAGEREF _Toc507157428 \h 4e) How much will it cost to implement this digital marketing plan? PAGEREF _Toc507157429 \h 4f) How will you measure and track the success of this digital marketing plan? PAGEREF _Toc507157430 \h 5II Objectives and Strategies PAGEREF _Toc507157431 \h 5a)What are the key objective(s) for your website? PAGEREF _Toc507157432 \h 5b)What strategies will you employ to reach your key objective(s) for your website? PAGEREF _Toc507157433 \h 6c)Why are you choosing to employ each AdWords metrics include the promotional and marketing metrics such as creating awareness and providing raw inquiries about the website. The promotion will entail measures that please the small business owners and it will make them purchase more products from the website in every time they access the website. On the issue of website metrics the main concern is the number of new visitors to the website as well as the average number of sites visited in a specific period of time. I will review the information about the metric by researching about it through an evaluation based on the strengths and weaknesses of the metric. However when the metric reveals that the marketing effort is ineffective I will work to solve the weaknesses thus enhancing efficiency. Therefore the information regarding the problem affecting the industry through its website will be solved by employing the techniques that enhance the process. [...]
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