A multinational business regarding to Brooke and Remmers is a company that exists in more than one country, the home country" and the coordinator country and valuable activities in a service or developing area (Dunning, 1993, p. 3). Though Maurice Bye 1958 began to see and realize multinational enterprises by the definition Multi-territorial company indicating that a MNE was simply given the name by the quantity of countries an organization occupied"(Maurice Bye 1958). Academics start to see the multinationals in great depth and explanations are slightly different, J. Dunning defines a Multinational enterprise as an enterprise that engages in foreign direct investment (FDI) and possesses or controls value adding activities in several country (J. Dunning 1992).
In what of Coco Chanel, Fashion is about "what is happening". Fashion designers always utilize the idea of inspiration is on the road. Consumers themselves especially the kids, are extremely inventive and inquisitive about clothing and designers look to this for inspiration and innovation when creating new ideas. One typical fashion initiated a long time ago by the young and ordinary people off the street, are jeans, now every designer has their own signature version.
Trends and the latest looks follow today's shifting society. Sports events like the Olympics and what's happening in the media, movies and music also reflect fashion. Famous celebrities are a fantastic opportunity to promote new looks and influence ideas. The runways mirror what's happening in the world and fashion designers use this to make their work.