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Reading • Schmitz, A. (Trans.). 2012. Managing new products: The product life cycle. • Wineclaw, R.A. (2015). New product management. Research Starters: Business (Online Edition).(UMUC Library) • Jaruzelski, B., Loehr, J., & Holman, R. (2011). The global innovation 1000: Why culture is key.Strategy+Business, 65. Case Study • Barnett, W., & Han, A. (2011). Facebook in 2011. Stanford Graduate School of Business. Case No. E406. 1-28. Multimedia • Moore, G. (2005, Apr 6). Innovation and inertia. [Video file]. • Gao, J. (2009, Mar 27). Intel Corporation: Innovation management 2009 group 11. [Video file]. MBA Reference Guides • The product life cycle • Product diffusion curve Assignments Individual Case Study: Facebook: Looking to the future. Facebook: Looking to the future. Analyze the case study based on the questions given below. This case study assignment is tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study. After reviewing the case study materials, write a 6-7 page paper covering the following questions. 1. How was Facebook able to stay ahead of competitors like Twitter, Instagram and LinkedIn over the last 5 years? What strategies did they implement to give them that competitive advantage? 2. Describe the weaknesses of Facebook’s privacy policies and features. What factors contributed to those weaknesses? Did Facebook overcome this issue? If so, how? 3. What steps should Facebook take to increase the confidence of users, analysts and investors in its innovation strategies? 4. As the social media industry continues to expand, what measures should Facebook take to fend off new and innovative companies from entering the market?
Reading • Schmitz, A. (Trans.). 2012. Managing new products: The product life cycle. • Wineclaw, R.A. (2015). New product management. Research Starters: Business (Online Edition).(UMUC Library) • Jaruzelski, B., Loehr, J., & Holman, R. (2011). The global innovation 1000: Why culture is key.Strategy+Business, 65. Case Study • Barnett, W., & Han, A. (2011). Facebook in 2011.
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Assignment ID
39050
Discipline
CREATED ON
August 27, 2016
COMPLETED ON
August 28, 2016
Price
$40
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