1. Describe the concept of a Distribution Channel and what is a VMS (Vertical Marketing System)?
A marketing channel is some marketing organizations leading something from company to final user. A distribution route consists of organizations that have merged because of their common good. Each channel member depends upon the others. Syndication programs move products and services from businesses to clients and other businesses. Also called marketing channels, programs of distribution consist of a set of interdependent organizations such as wholesalers, stores, independent manufacturers and sales agents involved with making something or service available for use or consumption.
For example, a Ford supplier depends upon Ford to design automobiles that meet consumer needs.
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