Introduction Every industry will try to use an unmatched, efficient, and effective business strategy that will allow them to remain at a intensifying position in the competitive market, especially in the global market. Regarding this, the aim of this survey is to present a position examination for the furniture company IKEA. The position evaluation will apply a pestle research, capabilities analysis, resource based view research, swot examination and porters five causes along with IKEA's strategic issues and answers to these issues. Company Overview IKEA was proven in Sweden over 50 years ago back in 1943. Its creator Ingvar Kamprad still takes on an important role in the company affairs today. IKEA is obviously one of the most notable furniture retailers on the planet. Its key aspects are affordably, efficiency and quality.