SPEAKING TO PERSUADE SUMMARY Student Name Institution Course Date Summary in brief Persuasion is the act of making efforts to change the actions beliefs and attitude of an individual towards something. It aims to have an individual change a perspective towards something they are to face. When persuading an individual no force is to be used as the primary purpose is to give the relevant options and hint the best one without the use of force towards the subject. If any threats are to be used or force then it is no longer a persuasion but rather coercion. Approaches to persuasion In persuasion the speaker uses different approaches. The first approach is creation of cognitive dissonance. It is normal that a person is likely to change their behavior once they realize it is a significant cause of problems that they are facing. In persuasion the speaker creates a dissonance message to a specific audience and calls it manipulation of people’s opinions. Adapting a message to fit an audience is vital in speech making. If the audience is not getting your points and ideas it is essential to change your way of delivery and address them directly. In the case of a receptive audience you can explore ideas in depth since the audience supports your views. The receptive members can be engaged through identification of the audience similarities and shared interests state the objective and ask for immediate support and use of emotional appeals when the audience already support your ideologies. Some writers will be in between enthusiasm and hostility. These audiences are a neutral audience. They understand the topics but will not see the relationship between the subject and how it affects them. It is essential to hook the neutral audience with an engaging topic or a persuasive introduction. [...]
I need it to be done in 3 hours and 30 minutes from now. Its a summary of chapter 15 (pictures of the chapter I will provide in a link). The professor needs us to follow the template (attached in pdf file).