"Governance helps us do the right thing, the right way - for our shareholders and our customers, employees, suppliers, local neighborhoods and the surroundings. Our governance is targeted on the way to get it right, not only in the panel room but also over the business (Site 46)
"Our aim is to build a lasting business through regular, profitable growth also to make sure that our customers and wider stakeholders can always trust us to do the right thing. We aximizat that creating shareholder value is the reward for taking satisfactory hazards. " (web page 54)
From a money perspective the main objective of a company is to aximiza shareholder prosperity. However from the two statements above it would appear that the truth is companies don't just concentrate on shareholders.
PHASE TWOLITERARY WORKS REVIEW2 . 1IntroAdvertising is definitely increasingly important in our modern life (Munusamy & Wong, 2007). It was because it can use to transmit some text to a great number of people easily (Al-Boloshi, 2010). Hence, many analysts have done their research regarding advertising. For example , there are many analysts test about the entertainment, informativeness, and credibility of mobile promoting (Haghirian & Madberger, june 2006; Chowdhury et al., 2010; Al-Boloshi, 2010). Nonetheless, the rapid development on internet has turned the usage of internet advertising frequently push upward (Yunos, Gao, & Shim, 2003). Hence, this has intensified the interest of researchers to do relevant studies about advertising.While many researchers have been dedicated to examining advertising, the essential of attitude to advertising has also been recognized. Attitude towards marketing is known as a essential concept..