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1. Relying on the Staircases to growth paper, analyze each of the seven staircases, identify which of the seven staircases is your organization using to grow? Which ones would you recommend, why? Has your organization enough market power so that such growth strategies may help to create value? 2. Which of the resources (platforms o capabilities) mentioned in this paper is your organization implementing? Explain one by one, how they could be expanded or implemented in your organization. Are they unique resources, why? 3. Does your organization implement the three horizons approach that McKinsey proposes? If not, make your own proposal for each horizon. Be creative. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Reading • Baghai, M., Coley, S.C., & White, D. (1996). Staircases to growth. Mckinsey Quarterly. (Note: Be sure to read the sidebars) • Brown, R. (1991). Managing the “S” curves of innovation. Journal of Marketing Management, 72(2), 189-202. • Hall, S., Musters, R., & Lovallo, D. (2012). How to put your money where your strategy is.Mckinsey Quarterly, (2), 28-38. Multimedia • Prats, J. [IESE Business School]. (2009, Mar 27). Strategy in uncertain times. Prof. Julia Prats. [Video file].
1. Relying on the Staircases to growth paper, analyze each of the seven staircases, identify which of the seven staircases is your organization using to grow? Which ones would you recommend, why? Has your organization enough market power so that such growth strategies may help to create value? 2.
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Assignment ID
38341
Discipline
CREATED ON
21 August 2016
COMPLETED ON
22 August 2016
Price
$40
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