Delivering Customer Value Name Institutional Affiliation Date Delivering Customer Value Distribution is essential part in business. This is transferring goods and services from producers to consumers. Supply chain of goods is important for any Company because it bridges the gap between the producers and the consumers (Armstrong and Kotler 2017). A coherent distribution plan is a vital component of strategic planning. It can place between the producers and the users of these products (Armstrong and Kotler 2017). References Kotler P. & Armstrong G. (2017). Principles of marketing. Boston: Pearson Prentice Hall. Scott B. (2016). 8 top products you need to try in 2016 | Inc.com. Retrieved from www.inc.com (2018). Distribution channels in marketing: definition types & examples - video & lesson transcript | Study.com. Retrieved from https://study.com/academy/lesson/distribution-channels-in-marketing-definition-types-examples.html [...]
View the innovative products listed in the linked article from Inc.com. If you were hired to get these products into the hands of your target consumers and exceed sales and profit goals for the company, what distribution channels would you choose? Why? What value do the products add?