LEGO Case Name Institution LEGO Case The LEGO Case raises several questions that managers in business organizations have to ask themselves and find answers if they have to succeed in the contemporary competitive business environment. The LEGO Group has gone through several phases of changes that have yielded both success and failure. Reflecting through the challenges that the world’s third largest manufacturer of play materials has gone two questions come to the fore; Should business organizations incorporate consumer input in the business model? Can the introduction of technology in an organization lead to failure in the industry? Consumer Input in Business Model The Lego case has demonstrated that the other hand works for business when it is set in a model that serves the interest of both the customers and the business itself as was the case with the LEGO Factory and the subsequent improvements of the model. References Hoque F. Walsh L. M. Mirakaj D. L. & Bruckner J. (2011). The power of convergence: Linking business strategies and technology decisions to create sustainable success. New York: American Management Association. Fischer L. (2012). Delivering the customer-centric organization: Real-world business process management. Lighthouse Fl: fsi. Kim E. Loosen F. Nambian V. Won J. and Lavsi A. (2013). LEGO Product: Building Customer Communities Through Technology. Michigan: WDI Publishing. [...]
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