The Southwest Airlines Co. Carlos Maturell Southern New Hampshire University 1/21/2018 The Southwest Airlines Co. The airline industry is a key economic activity in the U.S while creating millions of jobs. The industry provides the safest mode of transportation for both passengers and freight services on a daily basis. Also the aviation industry contributes at the local national and global levels transporting people and goods around the globe safely and in an economical way. The industry creates and supports new markets both in domestic and foreign regions connecting communities worldwide. One such airline is the Southwest Airlines which is one of the largest companies in air transportation in the U.S. Therefore; it is essential to examine core microeconomic principles to ensure the company’s sustainability and future growth in the market. History Southwest Airlines was incorporated in 1967 by Rolling King and Herb Kelleher providing low-fare the 2011 Air Tran that increased the seating capacity by 43 percent. The ability of the Southwest Company to fill the seats amidst large airline competitors attests to their price elasticity for demand (Voigt et.al 2017). By adopting a costing structure Southwest airlines are able to edge out their competitors and create a high-end demand for their travel services. This has enabled the company to operate frequent point to point business models that can contain the costs. U.S. airline industry market share 2016 | Statista 27 Market Share – US Low Cost Career (LCC) Industry Southwest Airlines is by far the largest Low Cost Carrier in the US market References Hawkins O. Misran R. and Tang H. (2012). Southwest Airlines Co. Voigt K. I. Buliga O. & Michl K. (2017). Pioneer in the Skies: The Case of Southwest Airlines. In Business Model Pioneers (pp. 171-184). Springer Cham. [...]
Can you please use the same attachment for the assignment and just keep writing on it instead of creating a new Microsoft word document.