Products that have transformed the modern era

Document Type:Essay

Subject Area:Marketing

Document 1

Despite the successful launch of big products such as the iPhone and Tesla’s electric care, there have been many flops in terms of their success (Wu 2016, par. Tesla’s electric cars were developed as a result of the founders of the company desiring to create a world that was free from pollution. The first electric car that was produced by Tesla was the Model S and this was the beginning of the impact Tesla was going to make on the world. Tesla’s innovation changed the world’s expectation about the durability of electric cars in the 21st century as it was a major improvement to the other types of electric cars. The car had a record acceleration time of 2.

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They wanted to sell the idea that electric cars were more efficient and comfortable than gasoline cars (Wu 2016, par. On the other hand we have the Apple’s iPad which is an innovation that succeeded where the other tablets failed. Steve Job’s was the answer to Google’s corporate strategy, ‘Android-everywhere”. This answer was the iPad as unveiled by Job and his company, Apple Inc. (Vogelstein, 2013, par. The internet has made them reach millions of customers across the globe. They are able to show case their products on YouTube, Facebook and other social media platforms. It’s only through internet that the organizations have widened their customer base. These are some of the reasons why these companies are making very huge amounts of revenues.

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