Name Professor Course Date Media and culture As asserted by Lule (5) mass communication is the communication extended to a large group of people. Mass media is the channels used to make the message reach the intended audience. Culture is the expression of value attitude beliefs and social behavioral practices. Institution or organization - technological advancement influences the culture of the people in that every action or be of one group is shared with others by media groups. Works Cited Jenkins Henry. "The cultural logic of media convergence." International journal of cultural studies 7.1 (2004): 33-43. Lule Jack. "Understanding Media and Culture: An Introduction to Mass Communication v. 1.0." (2010). [...]
Using any set of current events and/or media content, offer your perspective on the following thought: Does media define culture, or does culture define its media?