Marketing Student Name School Name Course Title Topic Date: Google Marketing Tools Google is not only a global search engine but also offers a variety of free and paid services that businesses can leverage in order to promote their products. Google is the best platform for both small and established businesses which would want to embrace digital marketing from online advert campaigns improving SEO tracking website traffic to making a business website usable. Business owners can take advantage of the increasing consumer reliance on online sites and social media in making purchase decisions by using Google. There many Google products that businesses can use with some having the potential to augment a business online marketing initiatives from poor performance to high performance. Moreover some of the Google tools have freemium models that emerging business can start a social networked community and improves customer loyalty. Google+ is not only a thriving social network but is also incorporated into the Google search results and customers can find your products with ease. Conclusion Customers are heavily relying on online searches to make decisions concerning what they wish to buy and marketers should take advantage of the available Google tools to reach out to the online community. There are many other marketing tools that are offered by Google and marketers should try them all and see which works best for their products. The competitiveness of the Google tools for marketing is dependent on the tool usage marketing strategy target customers and the products being marketed. References Brittni Kinney (2018). 25 Awesome Free Google Tools for Marketers. Kissmetrics Blog. Retrieved from blog.kissmetrics.com Google AdWords (n.d). Retrieved from https://www.google.ca/adwords/?channel=ha&sourceid=awo&subid=ca-en-ha-g-aw-c-bk_hv_1!o2-77588645-237647519712-kwd-12340353&gclid=CjwKCAiAtdDTBRArEiwAPT4y-yhAYL_5bepymQ7Zif_iwE93QympRwamuqPP1AeON5Q43ycgmpONERoCNX4QAvD_BwE&dclid=CPrtx8_ih9kCFUdADAodU4QEVA [...]
Google have all kinds of ways to help you market a product. The objective of this 3 page essay is to document, using paragraph and sub-bullet style, the many features that are available to help you market a product. By doing internet research, you will find many examples, starting with, google adwords, and google adsense. Your objective is to document as many ideas, tactics, and strategies as possible.