Press Release Current Account Switching Service

We intend to use the media channels such as televisions and also social media like the facebook and non-media marketing communication systems We intend to focus our marketing promotion directly to the consumers. In order to improve the attractions to the customers, several techniques are applied in our services. This includes sales and coupons for our services. Reward programs are also set aside for customer attractions and retentions to new banking services offered, awarding the customers with points, miles, or credits when they make withdrawal or deposits in the new bank account. Furthermore, for more attractions to our services we intend to apply price reduction on our banking services and introduce loyalty programs in our services. Furthermore, marketing our services in the market gives the consumer the perspective of profit or loss, therefore, intending to save more money while using our services.

We intend to make our services of high quality to reduce consumer dilemma when comparing our services to their previous bank to avoid a risk of losing their money on purchases done. Consumers with a gain view seem profitable to consumer hence has a higher probability of consumption in the market. Furthermore, the impulse to adopt our services reduces the failure consumers have before accepting our product. Having this in mind for a brought will have a great selling in the market and also buyers will have to make quick and large purchases of our services. This will enable the consumers to have a good review of services in the market hence having recommendations from already consumers to new consumers of our services.