ABC COMPANY BUSINESS PLAN By Course: Professor: Institution: City: Date: Table of Contents TOC \o "1-3" \h \z \u Company overview PAGEREF _Toc505476466 \h 4ABC mission Statement PAGEREF _Toc505476467 \h 4ABC Vision Statement PAGEREF _Toc505476468 \h 4ABC Core values PAGEREF _Toc505476469 \h 4ABC Company goals and objectives PAGEREF _Toc505476470 \h 5Products and services PAGEREF _Toc505476471 \h 5Consumer behavior and customers of the industry PAGEREF _Toc505476472 \h 6Industry and Market Analysis PAGEREF _Toc505476473 \h 6PESTEL Analysis PAGEREF _Toc505476474 \h 7Political Analysis PAGEREF _Toc505476475 \h 7Economic Analysis PAGEREF _Toc505476476 \h 7Social Analysis PAGEREF _Toc505476477 \h 7Technological Analysis PAGEREF _Toc505476478 \h 8Legal Analysis PAGEREF _Toc505476479 \h 8Environmental Analysis PAGEREF _Toc505476480 \h 8Competitors Analysis PAGEREF _Toc505476481 \h 8ABC Company strengths and weakness PAGEREF _Toc505476482 \h 9Business Stratification PAGEREF _Toc505476483 \h 10Competitive Advantage PAGEREF _Toc505476484 \h 10Target Market Strategy PAGEREF _Toc505476485 \h 11Marketing mix PAGEREF _Toc505476486 \h 12Product PAGEREF _Toc505476487 \h 12Pricing PAGEREF _Toc505476488 on Computer-Aided Scheduling of Public Transport Held in Montréal Canada August 19–23 1990 (Vol. 386). Springer Science & Business Media. Jones C. and Penaluna A. 2013. Moving beyond the business plan in enterprise education. Education+ Training 55(8/9) pp.804-814. Loo J. Mauri J.L. and Ortiz J.H. eds. 2016. Mobile ad hoc networks: current status and future trends. CRC Press. McKeever M. 2016. How to write a business plan. Nolo. Medrano J.D. 2010. Framing Europe: Attitudes to European Integration in Germany Spain and the United Kingdom. Princeton University Press. Petri H.L. and Govern J.M. 2012. Motivation: Theory research and application. Cengage Learning. Rahm D. Kirkland J. and Bozeman B. 2013. University-industry R&D collaboration in the United States the United Kingdom and Japan (Vol. 1). Springer Science & Business Media. Steele D. and Cylus J. 2012. United Kingdom (Scotland): health system review. Health systems in transition 14(9) pp.1-150. Wilson D. and Game C. 2011. Local government in the United Kingdom. Palgrave Macmillan. [...]
write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market. The length of the assignment should be about 4000 words .The word limit does not include ‘administrative’ sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing. The business plan should include the following: Part I – 150-200 words Company overview o Mission statement - the purpose of the business o Vision statement – what the business desires to achieve in the long run o Business Core Values – the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners Part II – 800-1000 words Objectives – Specific, Measurable and Motivational, Attainable, Realistic, Time Bound Products Customers – consumer behavior and customers of the industry Industry and market analysis o Industry o PESTLE – Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats) o Customer o Competition – direct and indirect competitors, market share, strengths and weaknesses Internal business strengths and weaknesses Part III – 1500 - 1800 words Business differentiation - how it will be achieved and perceived by customers Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives Marketing Strategy o Target markets strategy o Marketing mix -Product -Price -Promotion and advertising -Placement – distribution system Sales strategy o Sales monthly forecasting – 2 years period Part IV –750- 1000 words Operations Strategy o Business operations model o Buildings, Equipment, Technology, Cars, o Processes – i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource Management o Organizational structure o Internal employees and external associates (outsourcing) Part V – 200 - 300 words Financial 2 year projected budgets o Financial model (own capital, loans, external shareholders) - chart o Administrative & Operating expenses - chart o Selling expenses- chart o Financial expenses - chart o Break Even Point Analysis (sales amount, sales units, and period point) o Cash flow management Part Vi – 250 - 300 words Recommendation Conclusion Note: Use table, Graphs or pictorial representation to buttress your points as necessary.