Market Segmentation of Fossil Smart watch Name Institutional affiliation Market Segmentation of Fossil Smartwatch In the current modern day where technology has gone a notch higher designing products and services that capture the attention of a target market is important as it helps in capturing and maintaining their interest in the commodities (Register 2015). Wristwatches have faced extinction with the entrance and dominance of mobile phones in the market which has necessitated the needs to come up with interesting designs which can capture the attention of a target market. Fossil smartwatches are among the most interesting products that have entered the market making it easier for customers to have a designer wristwatch while at the same others are first-time users who want to experiment before they can decide between remaining loyal (Register 2015). In addition a marketer might need to consider the readiness of buyers in spending the amount of money they charge for every purchase while considering the presence of competitors in the market who may charge lower or higher prices. References Darmwal R. (2015). Wrist Wars: Smart Watches vs Traditional Watches. Telecom Business Review 8(1) 69. Jellicorse R. W. (2015). 2015-2016 Pebble Smartwatch Advertising Campaign. Melo S. C. N. D. (2017). The future of smartwatches: a case on the current status and expected category evolution on the Portuguese market (Doctoral dissertation). Register T. (2015). Designing the Intersection of Technology and Timepieces (Doctoral dissertation University of Kansas). [...]
1. 3 pages and double space 2. APA style 3. I just need you to write a market segmentation of Fossil smartwatch. 4. The segmentation should include segment size estimates, peripheral market information, and competitors in the overall space and specific segments with attention to their prices and posting.