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Frog's Leap Winery Case Study (Example)

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Student’s Name Institution Professor’s Name Course Date Frog's Leap Winery Case Study Analyze and describe the business strategies that Frog’s Leap Winery is using in each of its consumer business segments. The main customer business segments include Italy Europe China and the United States. Thus different strategies work for each segment as follows: United States: in the United States Frog’s Leap Winery uses trade shows as a method of generating leads. The trade shows are used as important marketing tool to expose the company to the right buyers. US is one of the leading consumer of wine and therefore the trade shows would help in creating awareness on the best and new quality wines. Italy: in Italy Frog’s Leap Winery uses awards and competitions as a form of strategy to boost its sales. During the competitions the customers are able to notice the company’s wine if it takes part and conserve the environment. References Berkowitz N. (2014). The Winemaker's Hand: Conversations on Talent Technique and Terroir. Columbia University Press. Forbes S. L. & Dean D. (2014). Wine brands: Consumer perceptions of wine brand names. Wine & Viticulture Journal 29(5) 55. French H. (2014). Exploring market barriers and potential market interventions for energy efficiency investments in small community businesses (Doctoral dissertation Humboldt State University). Gilinsky Jr A. Newton S. K. & Vega R. F. (2016). Sustainability in the global wine industry: concepts and cases. Agriculture and agricultural science procedia 8 37-49. Gmelch G. & Hayes G. E. (2016). Waterways in Wine Country. NATURAL HISTORY 123(10) 28-33. Jeffery I. (2015). Next gen sustainable solar wineries. Australian and New Zealand Grapegrower and Winemaker (623) 58. Lapsley J. & Sumner D. (2014). We Are Both Hosts. Napa Valley UC Davis and the Search for Quality. In: KENNEY M DC MOWERY (Eds) 180-234. [...]

Order Description:

“Frog’s Leap Winery in 2011 Write a 5-7 page paper answering the questions below. At least 2 references of an academic or scholarly source is required for this case study paper Use APA writing style for in-text citations and each reference source that you use. Remember, all wording that is not your own must be cited. Use headings to format the paper (not the questions).Use 12-point Times New Roman font, 1-inch margins, and double-spacing.

Subject Area: Business

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $45

Words 1375

Pages 5

Completed in 4 days

Expert dismus kiplimo

Client Review

Good Job on paper

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02.03.2018

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