Volkswagen Strategy Case Study

Long term objectives Volkswagen which is known globally as the Volkswagen Group has come up with objectives that must be accomplished by the year 2025. For the company to rise up above all odds and become the leading car manufacturer globally, they employed four strategies (R, Fred, Strategic Management, 2011). -Volkswagen need to have shown an up rise in their sales by a wide range before the approach of the year 2025. -The company decided to be in the forefront in coming up with technologies that will help the transportation industry and will eradicate all problems that the citizens face on a daily basis. It has come to the attention of the company that if less vehicles are on the road it will mean less environment pollution.

The manufacturers even published a company known as MOIA that is taking keen interest in the future mobility. This involves the coming up of new features such as voice recognition that will increase customers’ satisfaction. Volkswagen should put other issues into consideration such as accidents. They should come up with technologies that will lessen the number of deaths which are mostly contributed by the transportation. Short term objectives and tactics In 2008, The Volkswagen group decided to show their commitment to the cause when they inform the public of their strategies that were to be accomplished by the year 2018. Pearce, JohnA. , Richard Braden Robinson, and Ram Subramanian. Strategic management: formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill, 2000) David, Fred R. Strategic management: Concepts and Cases.