A New Salsa Sensation [Name of Writer] [Name of Institution] A New Salsa Sensation 1. Can you think of a brand name that could be used not only for salsa but for any other product related to salsa that Hectors Company may sell? "El Mariachi - it to the neighborhood school cafeteria. Having nearby announcements and radio spots will help manufacture neighborhood acknowledgment for the group to begin. References Broderick A. & Pickton D. (2005). Integrated marketing communications. Pearson Education UK. Schultz D. E. (1992). Integrated marketing communications. Journal of Promotion Management 1(1) 99-104. [...]
Read Case 2 at the end of Chapter 1 and answer the questions provided. Be clear and concise in your answers and apply what you are learning in class. You are expected to also look outside of class and your textbook for information to support your claims or recommendations. Please write in APA format and cite at least two sources (one source can be the book). Proofread carefully.