Traveling Through the Consumer Decision making Model

Problem Recognition I was traveling upcountry for a vacation. It is a festive season, I needed a phone that would take photos of high resolution, would play my favorite music well, was fast to connect to the internet and was classic enough to show off my class as an urban dweller. I had only $ 200 for my purchase. Information search So on 1st Dec 2017, I made a decision that I would buy an I-phone before the 20th of December. I would pop into an electronics store and analyze the many phones that were on display. Others had their spare parts not in many stores in America while others did not last for long after a purchase. Purchasing Decision At last, I fell for an I-phone 6s that was a product of Apple.