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Media - Short essay, Essay

In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values. You should consider: The School's mission, vision and values Its brand equity and personality The position of different types of media within the overall marketing communications strategy How the School's media use differs from its competitors (if at all)? Provide suggestions for additional media channels and their use. If you are not making suggestions, explain why you think the School already has the right mix.
In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values.
Assignment ID
36665
Discipline
Type
CREATED ON
2 August 2016
COMPLETED ON
3 August 2016
Price
$30
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Studybay assignment progress timeline
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2 August 2016
User posted an order for Media
2 August 2016
18 writers responded and offered to do the job for a price between $25 and $25
2 August 2016
User contacted writer ReubenKevin
2 August 2016
User hired writer ReubenKevin who offered a price of $25 for the job and has experience doing similar assignments
3 August 2016
Writer completed order Media - Short essay, Essay for 1 day, meeting the deadline
3 August 2016
User accepted the job right away and completed the payment
3 August 2016
User left a positive review
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