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Short essay

In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values. You should consider: The School's mission, vision and values Its brand equity and personality The position of different types of media within the overall marketing communications strategy How the School's media use differs from its competitors (if at all)? Provide suggestions for additional media channels and their use. If you are not making suggestions, explain why you think the School already has the right mix.
In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values.
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Assignment ID
36665
Discipline
Type
CREATED ON
August 2, 2016
COMPLETED ON
August 3, 2016
Price
$30
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lilyzhu960318
June 24, 2017
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Great work!