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Media - Short essay, Essay

In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values. You should consider: The School's mission, vision and values Its brand equity and personality The position of different types of media within the overall marketing communications strategy How the School's media use differs from its competitors (if at all)? Provide suggestions for additional media channels and their use. If you are not making suggestions, explain why you think the School already has the right mix.
In relation to the client brief and the topics covered in the course, consider the benefits of implementing integrated marketing communications (IMC) for the School of Culture and Communication (SCC) at the University of Melbourne (Australia). Analyse the SCC's existing use of media platforms and explain how the tone used reflects both the style of the platform and the School's brand and values.
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Assignment ID
36665
Discipline
Type
CREATED ON
2 August 2016
COMPLETED ON
3 August 2016
Price
$30
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user484542
23 April 2018
user484542
nice and quick!
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hongwooseok9384
GOOD
user484542
19 April 2018
user484542
Good quality of writing