Global Strategic Management case study of Uber

2 billion (Rogers, 2015, p. In the third quarter of the same year, Uber lost $ 800 billion or more a figure that does not include Uber’s loss in Chinese operations. Following the alarming rates that the organization is incurring losses, Uber has exited the Chinese market and is now operating in many Africa nations. Irrespective of incurring losses in cab business, Uber is still doing well in the app market. Bearing in mind that Uber is currently focusing on transport market, arguments presented in this article will be based on the company’s operations in the transport industry. Operating on a global market basis though a positive move that a company might consider taking, in some instances, companies operating on global basis face the challenge of global competition.

The case has not been different to Uber. Some of the major transportation companies that have presented Uber with global competition are for instance Didi chunking, Lyft, and curb. Following the high rates of competition the organization inconsideration is facing from the mentioned competitors, Uber have been forced to cut down its charges with the aim of attracting more customers. The resultant impact is minimizing the company’s returns since it has to cater for its operation expense despite changing their customers less. The last reason that has enabled Uber survive in the global market is the provision of a revolutionary riding experience. Customers are provided with a wide range of vehicles to select the ones meeting their needs and pleasure.