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Proposal Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc504564997 \h 1Company Background: Jaguar Cars PAGEREF _Toc504564998 \h 1Scope of Study PAGEREF _Toc504564999 \h 1Research Question PAGEREF _Toc504565000 \h 2General Research Questions PAGEREF _Toc504565001 \h 2Specific Research Questions PAGEREF _Toc504565002 \h 2Problem Statement PAGEREF _Toc504565003 \h 2Objectives PAGEREF _Toc504565004 \h 3General Objective PAGEREF _Toc504565005 \h 3Specific Objectives PAGEREF _Toc504565006 \h 3Literature Review PAGEREF _Toc504565007 \h 3Digital Branding PAGEREF _Toc504565008 \h 3Luxury Brands PAGEREF _Toc504565009 \h 3Digital Branding Approaches PAGEREF _Toc504565010 \h 4Social Media Marketing PAGEREF _Toc504565011 \h 4Website Marketing PAGEREF _Toc504565012 \h 4Search Engine Marketing PAGEREF _Toc504565013 \h 4Methodology PAGEREF _Toc504565014 \h 5Research Design PAGEREF _Toc504565015 \h 5Current Brand Recognition Level PAGEREF _Toc504565016 \h 5Brand Surveys PAGEREF _Toc504565017 \h 5Web Analytics PAGEREF _Toc504565018 \h 5Search Marketing Measurement PAGEREF _Toc504565019 \h 6Measuring Social Media Presence PAGEREF _Toc504565020 \h 6Developing a Branding Strategy for Jaguar Cars PAGEREF _Toc504565021 Strategic Application. In Competitive Social Media Marketing Strategies (pp. 219-234). IGI Global. Stelzner M. (2014). 2014 Social Media Marketing Industry Report. Social media examiner 1-52. Ashley C. & Tuten T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing 32(1) 15-27. Hollebeek L. D. Glynn M. S. & Brodie R. J. (2014). Consumer brand engagement in social media: Conceptualization scale development and validation. Journal of interactive marketing 28(2) 149-165. Swaminathan V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review 6(1-2) 33-38. Gandini A. (2016). Digital work: Self-branding and social capital in the freelance knowledge economy. Marketing theory 16(1) 123-141. Arrigo E. (2015). The role of the flagship store location in luxury branding. An international exploratory study. International Journal of Retail & Distribution Management 43(6) 518-537. O'Shea P. (2016). Jaguar cars. [...]

Order Description:

My research question is How to use digital technology to develop a brand for Jaguar Cars

Subject Area: Computer Science

Document Type: Speech

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $60

Words 1650

Pages 6

Completed in 23 days

Expert Noeala

Client Review



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