Case Questions: Starbucks Inc. Name Institution What are the problems associated with the decision to offer fair trade coffee from a communication perspective? Fair trade coffee as established by the informal fair trade networks refers to coffee bought through partnerships that seek greater equity and sustainability by offering better trade conditions (Pedini Santucci & Silvesterre 2017). From a communication perspective Starbucks' decision to offer fair trade coffee means a lot of problems. For instance Starbucks' decision means the company would jeopardize the strong relationship it had built for many years with P. A. (2016). Corporate Communication. McGraw-Hill Education: New York. Pedini S. Santucci F. B. & Silvestre A. N. (2017). Fair trade minimum price: A comparative analysis for the Arabica coffee market. British Journal of Economics Management & Trade 17(1) 1-15. Retrieved from www.journalrepository.org Sharma S. & Mehta S. (2012). Where Do We Go From Here? Viewing Corporate Social Responsibility through a Sustainability Lens. Journal of Contemporary Management Research 6(2) 69-76. Skarmeas D. & Leonidou C. N. (2013). When consumers doubt Watch out! The role of CSR skepticism. Journal of Business Research 66(10) 1831-1838. [...]
APA format - 450 words Use 3 peer reviewed articles from 3 different authors to answer that question. - All of the articles must have been published within the past 5 years - Biblical integration: - Provide integration of a biblical concept that supports the answer to the Case Study question. - Compare and contrast the 3 articles you researched, all of which must be utilized in your answer. - Write in 3rd person - Suggestions of online journals are: the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc. - check grading rubric to know what is expected to earn a good grade. After reading STARBUCKS case, answer the following question: What are the problems associated with the decision to offer fair trade coffee from a communications perspective? What are the problems associated with not offering fair trade coffee?