Keywords: basketball industry evaluation, swot analysis basketball club Introduction The sports industry in UK is booming and outwardly prevailed before years. The study and strategic planing depends on the situation of Manchester United, one of the very most famous and successful soccer clubs in the united states. Due to this, the data acquired from the official website will be utilized as the foundation and the analytical tool in evaluating the capability of the company. The basic review on this record is dependant on Manchester United FC's inner and external environment factor. Critical Success Factor The main aspects of Critical Success Factors is based on 5 key options there are understanding the industry, good competitive strategy and industry position, understanding the surroundings factors and good managerial position.