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Market Segmentation and Product Strategy

Write a 2-page paper about the product, Microsoft Azure, addressing the following: 1. Analyze the target market segments in relation to the product "Microsoft Azure." 2. Identify the market segments (at least 2) you believe would be effective to target for the product. 3. Explain how the product serves the wants and needs of each target segment. 4. Evaluate the growth potential of the product within each target segment. 5. Evaluate the effectiveness of the company's current marketing strategy being used within each target segment. Provide 2 examples each of how the strategy is and is not effective. 6. Based on your analysis, recommend 2 alternative strategies that would better position the product for each target segment and explain the likely outcome for failing to implement such strategies. 7. Explain the types of challenges the company is likely to face in trying to reposition the product and change customers' perceptions of the product. 8. Explain the importance of branding/positioning in an effective marketing strategy for the Microsoft Azure product. Support your recommendations with 2 marketing theories, models, or principles to provide clear and compelling support for your marketing strategy recommendations. Must support your analyses with at least 4 relevant resources. Resources must be formatted according to current APA guidelines.
Write a 2-page paper about the product, Microsoft Azure, addressing the following: 1. Analyze the target market segments in relation to the product "Microsoft Azure." 2. Identify the market segments (at least 2) you believe would be effective to target for the product. 3. Explain how the product serves the wants and needs of each target segment. 4.
Assignment ID
361010
Discipline
CREATED ON
9 January 2018
COMPLETED ON
10 January 2018
Price
$40
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9 January 2018
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9 January 2018
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