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Barnes & Noble vs. Amazon.com Case

Please summarize case and briefly answer most of the following questions. 2 pages single spaced. The Barnes & Noble vs. Amazon case has been designed to accomplish the following objectives: 1. Review positioning analysis - the analysis of willingness-to-pay and of cost - in the context of online retailing. 2. Discuss, from the perspective of Barnes & Noble, the substitution threat to sustainability posed by the online channel, and the ways of responding to the threat. 3. Explore, from Amazon's perspective, the sustainability of advantages in this new kind of business lanscape, Discussion questions - 1. Based on your own experience of traditional bookselling and your exploration of online bookselling, compare willingness-to-pay for books supplied by these two business models. 2. Compare the forecast long-run cost position of a successful online bookseller to Barnes and Noble's traditional business model. (Assume that Exhibits 4 and 7 in the case reflect average discounts of 10% off list price for Barnes & Noble's traditional bookstores and 25% off list for the online bookseller.) 3. Assess Barnes & Noble's response to the substitution threat from Amazon. How did Amazon respond in turn, and to what net effect? 4. Who will be the online leader? Will it ever make much money selling books (as opposed to selling stock)?
Please summarize case and briefly answer most of the following questions. 2 pages single spaced. The Barnes & Noble vs. Amazon case has been designed to accomplish the following objectives: 1. Review positioning analysis - the analysis of willingness-to-pay and of cost - in the context of online retailing. 2.
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Assignment ID
36026
Discipline
Type
CREATED ON
July 25, 2016
COMPLETED ON
July 26, 2016
Price
$30
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