Managing Small Business Project

Project Processes 4 Communication Plan 4 1. Project Definition Over the years, technology has continued to revolutionize and introduce new methods of living in the different aspects. With this, different sectors have been affected differently depending on their nature and role. In the business sector especially, a lot of change has been contributed to the different activities that are happening in the different business. These changes affect the businesses as well as the clients differently depending on the mode of application that have been adopted by the business. Therefore, it is important to ensure that any challenge that might be associated with the application of a new digital technology in the business operation is well addressed. Failure to address such issues, application of new digital technology in the business operations especially where the clients are interacting more with the business through this digital technology, loss of customers may be experienced.

Therefore, it is important to ensure adaptability and friendliness of a new digital technology before it is applied in the different areas of business operations. ​ Project Strategy The best strategy to apply in this project is customer satisfactions. When a business focuses on customer satisfaction, it is easy to retain current customers and even attract many more. Also, labor cost for the Asda stores limited is another area of concern for this project. With the e-commerce system, less number of cashiers are needed since money is collected online. In the process, a lot of time is saved as people do not have to deals with the challenges of making line to make their payments, and also this will enhance their ordering.

As people are given the opportunity to may payments online, activities such as shopping are easy to conduct as those who are busy can order for their shopping pay online and ask for delivery services at their convenience. As a service to be offered, it is important to ensure that the best experience is guaranteed for the customers. ​ Deliverables Increasing sales, efficiency and customer satisfaction are among the main focuses of the project. When the e-commerce system is introduced, the customers experiences is improved as they are given an opportunity to purchase without the pressure of being forced by the fact that other people are also in a hurry and would like to make payments to the cashier. Project Scope Statement ​ The project has included factors of cost, time and efficiency as they are the necessary factors of realizing maximum sales and profits in Asda.

However, the project does not incorporate competitors as a factor that would affect the outcome of the project. ​ ​ Included Scope The scope consists of the following: • Cost of the project • Time that will be saved after the project is operational • Efficiency of the project on customer satisfaction ​ ​ Excluded Scope Work not included in this project is: • Asda competitors ​ ​ ​ Success Criteria ​ Asda Stores Ltd is a company in the supermarket industry and it mainly involves buying and selling of products so as to make income. ​ Project Assumptions One of the major assumptions that have been made by the project is that the current systems that Asds has in place are inefficient and that these systems need an upgrade so as to improve their overall sales of the company.

Secondly, the project assumes that the current changes in technology have created cheaper technologies that will help save on operational costs. These technologies are assumed to be readily found and that only the uniqueness of how the technologies are used helps make the difference and also accumulate larger profits as opposed to the offline means of buying and selling. Thirdly, Asda being one of the largest supermarkets in the UK, the project assumes that they are able to attract a larger group of customers, that is, those who love offline transactions as well as those who prefer to shop online. The project also assumes that Asda may not have to make significant adverts concerning the project especially due to the fact that it is widely known.

Also, the program should provide a slot for payment so that it becomes easier for both the shoppers and the attendants and also increase sales. ​ Work Breakdown Structure ​ ​ ​ ​ ​ ​ ​ Employees and the customers can be considered as the most important figures in the rolling out the project. This is because if the employees accept to incorporate the programme then it becomes easier for the customers to take up the programme thus creating a working E-commerce system for Asda. Employees are also a central figure towards creating an enabling system as they are able to interact with customers first hand and get feedback from them. This way, Asda is able to gauge the success or failure of the project. The first step is to understand the operation of the older offline systems and their role in the company’s operations.

This way, the company is able to see whether there is a niche. The second step is to educate both the employees and the customers about the project. Through educating them, it becomes easier to introduce the project with minimum or no resistance. Also, stakeholders are able to work together so as to make work easier in the stalls and also minimize some costs within the company. Other ways of sending information to customers is through issuing of catalogues and fliers to the customers and other people who may have wanted to shop offline but due to demographic barriers they are unable. Risk Management Plan There are a range of risks that each project goes through which might be a causative agent for establishing outcomes that are efficient for the research being undertaken.

In this research project, there are some issues that are likely to be seen and thus the necessity of having a risk management plan. Therefore, the risk management plan for this particular project has been described below: No Risks Probability to occur Impact related likelihood Impact Strategy for risk mitigation 1 Inability to complete the project in the right time Medium medium Have delays in submitting the final document This issue can be resolved with the help of proper time management strategy with the help of which adequate task delegation and allocation of time to every segment are necessary 2 Having difficulties completing the project with the provided finances High High Unable to complete the project This issue can be resolved by allocating capital to every subtask and complete the sub-task with the help of this stipulated amount of money 3 Employees being against the idea of carrying out the survey Low High Difficulties in project completion Applying practical communication skills and demonstrating the importance of this research project 4 Managers do not allocate adequate time for providing an analysis of the project Medium High Facing issues in project end This problem can be resolved by applying the proper style of approach along with the practical presentation skills.

Appendix Quantitative questionnaire: Q1) What is your gender? Q2) What is your age group? Q3) How long you are working in the organization? Q5) What are the digital technology that needs to be implemented for improving the marketing of ASDA? Q6) How far do you agree that an effective e-commerce strategy is necessary for attracting more number of customers? Q7) How far do you think that ASDA needs to develop their existing websites and involve a better product portfolio in their websites? Q8) How far do you agree that ASDA requires a better decision support system in their organisation? Qualitative questionnaire: Q1) What are the issues that are faced by your organisation? Q2) What are the issue mitigation strategy that is followed by your organisation?.