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Emirates Airline Marketing Report Table of Contents TOC \o "1-3" \h \z \u 1.Introduction PAGEREF _Toc506663657 \h 42. Background Information about Emirates Airline PAGEREF _Toc506663658 \h 53. Marketing Environment PAGEREF _Toc506663659 \h 63.1 Micro Environment Analysis PAGEREF _Toc506663660 \h 63.2 Macro Environment Analysis PAGEREF _Toc506663661 \h 73.2.1 The Political Environment PAGEREF _Toc506663662 \h 73.2.2 The Economic Environment PAGEREF _Toc506663663 \h 73.2.3 The Socio-Cultural Environment PAGEREF _Toc506663664 \h 83.2.4 The Technological Environment PAGEREF _Toc506663665 \h 84.Analysis of the Marketing Communication Tools PAGEREF _Toc506663666 \h 84.1 Advertisements PAGEREF _Toc506663667 \h 94.2 Sponsorship PAGEREF _Toc506663668 \h 104.3 E-Commerce PAGEREF _Toc506663669 \h 114.4 Public Relation PAGEREF _Toc506663670 \h 124.5 Supportive Communication PAGEREF _Toc506663671 \h 135. Preliminary Draft for a Future Marketing Communication Strategy PAGEREF _Toc506663672 \h 145.1 Marketing Communications Objectives PAGEREF _Toc506663673 \h 145.2 Identifying Stakeholders PAGEREF _Toc506663674 \h 145.3 Messages PAGEREF _Toc506663675 \h 155.4 Communications Mix PAGEREF _Toc506663676 \h 175.4.1 Internal Communications of Emirates and Lufthansa. Journal of Air Transport Management  64 121-138. doi: 10.1016/j.jairtraman.2016.08.009 Reid  G. D. (2017). Trump travel ban requires balanced discussion. Canadian Medical Association Journal  189(22) E785-E785. doi:10.1503/cmaj.733018 Report  S. 11. Emirates sky Cargo to boost e-commerce shipments. Retrieved from www.khaleejtimes.com SCAD. n.d.. SCAD. Retrieved from www.scad.ae A World of Good Times | Emirates Airline [Video file]. 2017 October 15. Retrieved from www.youtube.com ZHANG  Y. 2016. A Strategic Analysis of Emirates Airline. DEStech Transactions on Social Science Education and Human Science (icaem). doi:10.12783/dtssehs/icaem2016/4347 Żukowska  J. & Szkoła Główna Handlowa (Warszawa). 2015. Marketing communication. Warszawa: Warsaw School of Economics. Appendices ListAPPENDIX IEmirates Airline’s Competitors in the Asian Pacific Region Airline % of Market Share Emirates 39 Singapore Airlines 26 Qatar Airways 13 Thai Airways 8 Gulf Air 8 Sri Lankan Airways 4 Air India 2 APPENDIX IIThe Inflation Rate as a Percentage in UAE Abu Dhabi and Dubai from 2014 to 2016 Source: https://www.scad.ae/en/pages/generalpublications.aspx?topicid=8 [...]

Order Description:

I HAVE ORDERED FROM ONE WRITER ONLY. THE PERSON KNOW WHO IT IS. AS SOON AS THE PERSON REPLY I WILL ORDER. THE REST OF YOU PLEASE STOP SENDING ME MESSAGE. I AM DECLINING YOU AM NOT INTERESTED. PLEASE STOP SENDING ME MESSAGE YOU ARE WASTING YOUR TIME

Subject Area: Tourism

Document Type: Proofreading

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $100

Words 3575

Pages 13

Completed in 39 days

Expert ExpertWriter1001

Client Review

I have ordered from this writer 3 times. And will again next week. She is patience with me, and I am with her. Yes its a struggle for me to be patient with someone. But with her I have to because SHE IS GOOD AT WHAT SHE DOES. Yes for 2 of the assignment the grade was not good. But you know what I believe in giving someone a chance. The only way up for her is improvement. She has 3 more pieces to do for me. Yes you might think why would I give it to her when the grade for 2 was not good and waiting for the next grade for the hat trick?? But its all about trust. I have to trust her to do WAY BETTER ON THIS ONE JUST SUBMITTED TODAY. And expertwriter that is the moral of the story. TRUSTING YOU TO DO MUCH BETTER. Because I know you can and I have the confidence in you that you will finish the rest of work to where it should be 150%. Again thank you so much and see you Monday 26th for more work.

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02.20.2018

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